New national campaign to encourage visitors to Angus and Dundee areas

A new multi-million pound campaign has been designed to encourage UK residents to visit Scotland, and local businesses are being invited to be part of it.

The £2 million marketing campaign by VisitScotland is aimed at London, Yorkshire and North East audiences and takes the form of TV, digital, outdoor and print advertising.

The campaign, which runs from May to July, will also use online promotions, competitions and PR events to remind people that Scotland really is ‘Closer than you think’.

Around 400,000 trips were made to Dundee and Angus in 2013 by people in Great Britain, with domestic visitors spending £73 million.

Businesses are being asked to make the most of the short break market by using a special suite of downloadable digital adverts showcasing local attractions.

The activity is part of the national tourism organisation’s multi-million pound Brilliant Moments campaign which inspires people to explore and uncover the amazing experiences that are within easy travel distance of their home.

The ‘Brilliant Moments are closer than you think’ activity will involve partnerships with transport operators as well as accommodation providers across Scotland.

Scottish Tourism Minister Fergus Ewing said: “Scotland is a great holiday destination for people from across these islands, and VisitScotland’s campaign will re-emphasise the many wonderful reasons why a trip north provides the perfect holiday.

“Scotland offers many opportunities for an affordable short break, whether a cultural weekend in one of our cities or a relaxing stay in a country hotel. Brilliant moments in Scotland can be yours!”

Jim Clarkson, VisitScotland Regional Partnerships Director, also emphasised the present and future tourism opportunities for the Forfar and Dundee areas.

He continued: “It’s an incredibly exciting time in Dundee and Angus as the tourism industry continues its transformation ahead of the completion of the Waterfront development and V&A Museum of Design Dundee.

“However, there are already fantastic attractions that draw visitors to this corner of the country and it is surprisingly easily to get here thanks to the new and direct rail and air connections.

“In the length of time it may take many south of the Border to commute to work you could be delving into the history of Arbroath Abbey, enjoying some culture at the McManus Gallery or taking in the view from the Angus Glens.

“We want to encourage the rest of the UK to come and visit their neighbours in Scotland and discover not only how easy it is to get here, but also how deliciously brilliant it is once they’ve arrived. “