Forfar and Kirriemuir residents are being asked to do their bit to help Scottish Water cut down on blockages in the area’s sewer system.
The water authority has launched its biggest ever national awareness campaign highlighting the cost and impact of what people put down their sinks and toilets.
Nationally Scottish Water spends £7 million a year clearing around 45,000 blockages from the sewer network, 80 per cent of which are caused by household waste. Its eight-week television campaign aims to reduce sewer blockages by promoting how to dispose of fats and bathroom waste. The message is to bag it and bin it with sanitary items while fats, oils and grease should be left to cool and either placed in a suitable container, such as an empty milk carton, and placed in the bin or recycled if possible.
Advice is also available online at www.scottishwater.co.uk/cycle
Chris Wallace, Scottish communications director, said: “For the first time we will be speaking to customers in every home in Scotland through a national advertising campaign on TV with the aim of reducing the call-outs our team have to perform to clear choked sewers and drains.
“Our aim is that these pilots will identify successful activities that will influence customer behaviour. This will then be the model we use to communicate this message across all of Scotland.”