James Pirie and Son of Newtyle have been crowned the 2012 East of Scotland Champions for their beef sausages for the fourth time.
They beat off competition from butchers in Tayside, Fife, Forth Valley and Stirling and will now represent the East of Scotland in the final where they will be up against four other businesses.
It is hoped that they will be awarded the title of Scottish Sausage Champions, which they have won twice before, including in 2005 when they were also crowned Scottish Haggis Champions.
The winning beef sausages are all hand made and use natural casings and quality ingredients following a very old family recipe which has stood the test of time.
The Piries are no strangers to winning awards - they have a total of 143 for their sausages, burgers and innovative products.
The family have also recently won the ‘Spirit of the Community Award’ from Palmer and Harvey, UK’s largest delivered wholesaler for their village Post Office business.
Alan and Norma accepted the award at the annual pro-retail trade show in Telford attended by over 6,000 independent retailers along with retail guru, Mary Portas.
As well as running a busy general store and post office including a take-away food service, freshly made ice cream, and an in-store bakery, the couple and their team go above and beyond for their customers, offering a home delivery service to the elderly and infirm and taking in prescriptions, deliveries, and lost property for collection by the local police.
Staff are regularly called upon to offer additional personal help to the elderly, infirm and vulnerable members of the community.
The notice board in the shop is covered in advertisements for local fund raising and charitable causes and staff enthusiastically sell tickets and raffle tickets for local events.
They are proud to sell a wide array of local produce including strawberries, asparagus, eggs, honey, tablet and sausages and bacon made from locally sourced beef pork and lamb which Alan produces in his award winning butcher’s shop.
Norma said: “We are delighted with the award which recognises the hard work and dedication of the staff who are proud to be at the heart of their local community.”